Are you chasing shiny penny dreams?  What are shiny penny dreams?  It is where you choose a methodology start to follow, then believe there is something more important to learn elsewhere. So you abandon your current path to see what it is?

Metaphorical dreams

Dream you are in a queue at the deli counter.  When you get to the front of the queue there will be lots of choice from cheeses to hams, soup to fish-fingers etc.  You will have an abundance of things to chose from – once you get to the front of the queue.

You stand in line and you are slowly moving towards the front of the queue.  But then something catches your eye.  You see some lovely smoked salmon (a shiny penny) in one of the fridges.  So you decide to go and have a look.  Hmmmm it is not quite what you are looking for.  Never mind and you go back to the deli counter.  The only thing is that you have to go to the back of the queue.  You cannot jump into the queue where you were before, you have to start all over again.

Again you stand in line, slowly moving forwards to what you really want.  But something catches your eye again.  This time you can see a beautiful cream gateau (a shiny penny). You go look.  Hmmmm it is still not quite what you are looking for.  Not to worry, you can go back to the deli counter, you have only been gone a couple of minutes.  Again the queue has grown and you have to start all over again.

The dream is your business focus

Now look at your business.  Look at what you have been doing over the past year.  How many times have you gone chasing the shiny pennies?  Tried to come back to where you were only to find that you have to start all over again because you have lost momentum with your following, your clients, your message.  You need to pick up all the threads again.  You need to try and remember why you said that thing.  Why you did that post.  Have to remember how to do the wordpress stuff, the landing pages stuff, check the links to everything.  The list goes on.  All because you went chasing after shiny pennies.

Don’t worry, I was just as guilty when I started out with my coaching.  It took me a while to realise that I should choose a guru and follow them.  Choose one that resonates with me, that I feel comfortable with, that I trust and believe in.  Add in, of course, my commitment to take action when told, do what is suggested.  You can’t have one without the other.

Have a dream, have a plan and take massive action to put that plan into play.

I know it is very easy to write this very short sentence.  It is a whole other ball game to make it happen.  By working with me I will help create time in your day, help get you focused fast, help you maintain momentum so you move your business forwards.  I suggest using simple, easy to implement, tweaks that put you on a whole different trajectory.  I work with you bringing structure and focus, boundaries and accountability to make the change and ignore those shiny pennies.

If you have any questions please drop an email to me at

With much love and thanks.  Chat with you soon.

Stephanie  xxxxx


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